AI Projects — Evgenia Huber | AI Art Direction & Generative Campaigns
EVGENIA HUBER — AI
AI generated.

Human curated.

These projects live between photography and algorithm — campaigns, editorials, digital characters and video. The tools change. The eye stays mine.

SELECTED PROJECTS
Occhio — Home of Light campaign visual
Brand campaign · Occhio

Home of Light

Visuals for a premium lighting brand — base imagery, composition and mood, refined with a CGI and retouch team.

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She is mAIa — AI fashion editorial
Fashion editorial · 360MAG · 2024

She is mAIa

A fully AI-generated editorial for 360MAG (IED Milano): intergalactic fashion with a healthy dose of sarcasm.

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Weave Tale — canyon of lace
Art project · Behance

Weave Tale

Fashion, body and algorithm merged into one presence — a fictional canyon shaped by lace and memory.

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Poor Things — homage series
Homage · Behance

Poor Things

The film reimagined on the boundary between photography and AI — part homage, part reinvention.

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Video · 2023–2025

AI Video

From a one-evening Alice in Wonderland to a whiskey brand concept and an endless-loop music video.

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Vera — digital persona
Digital persona · ongoing

Vera

A narrative experiment in aesthetic identity, emotional detachment and post-human femininity.

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APPLIED AI — SELECTED COMMISSIONS

  • Analytics Pioneers MagazinAI-generated illustrations and layouts, since mid-2023.
  • Product meets realityCommercial products integrated into unscripted photography.
  • Web content & visualsAI imagery and layout concepts for websites.
  • Character seriesConsistent characters, sticker packs and full photo sessions from a single reference.