Brand campaign · Occhio
Created · –
Homeof Light.
A visual foundation for Occhio’s Home of Light campaign: base imagery, composition and atmosphere, developed with the wider production team.
View the Occhio campaign ↗
- Brand / project
- Occhio
Home of Light - Created
- September–October 2025
Brand campaign · interior imagery - My contribution
- AI image development
Composition · visual direction
My role
From a brief
to an atmosphere.
For Home of Light, I created the visual foundation: base images, compositions and an overall mood aligned with Occhio’s campaign goals.
I worked with retouchers, CGI artists and project curators, passing materials into refinement and following the visuals through to the final result.
The contribution shown here focuses on image development and the connection between the creative direction and the project requirements.
See the published campaign ↓01 / Preparation · September–October 2025
Building the
visual world.
Preparatory AI-generated base spaces: architecture, materials, composition and atmosphere. These images establish the visual foundation before final product integration and refinement.
02 / Concepts · Dark Chrome
Placing light
in the picture.
Development compositions with proposed Occhio luminaires. An intermediate stage exploring product placement, scale and atmosphere ahead of final production.
03 / Published campaign
Home of Light,
out in the world.
The published result on Occhio’s campaign page: selected views of the finished Home of Light campaign, bringing together the wider creative and production team.
“Created with AI, refined by humans.”Occhio · Home of Light campaignExplore the live campaign on Occhio ↗