Hybrid fashion editorial
Created · Spring
WeaveTale.
Lace becomes a landscape. Fashion photography meets generative AI in an imagined world built around fabric, silhouette and texture.
My role: AI Artist.
Evgenia Huber · a collaborative editorial project.
The idea
Beyond the
white backdrop.
A lookbook can do more than present clothes in a neutral space. In Weave Tale, photographic fashion images enter an invented setting: a canyon of lace where the environment takes its cues from the garments.
Real photography and AI-generated imagery work together. The series explores how a collection can inhabit a visual world of its own, with the clothes and the person still at its centre.
Created: Spring 2024
First published on Behance:
Moving images
Weave Tale in motion.
Moving studies from the same editorial — studio moments and the imagined lace world.
Collaboration
The people behind it.
- AI artist
- Evgenia Huber
- Art director & photographer
- Dmitrii Taiga
- Stylist & producer
- Maksim Mizgirev
- Makeup & hair
- Genia Kozlova
- Model
- Bekah Church
- Agency / PR
- She is mAIa / Flying Solo