Product meets
reality.
From visual exploration to AI characters and eyewear integration. A layered image-development process based on an original concept supplied by ZEISS.
My role: visual research, Look & Feel studies, views, AI character development and the integration of specified real eyewear frames.
One brief.
Several stages.
The work developed through successive explorations: establishing a visual language, testing views, translating real model references into AI characters and integrating specific eyewear onto selected models.
Look & Feel
Visual research and creative exploration within the concept supplied by ZEISS. Light, colour, texture and movement were tested to find the right visual language.
Views
Different viewpoints, framing and compositions were explored to develop ways of presenting the characters and eyewear.
Models
Real model references were translated into AI characters, with variations in appearance, expression and presentation.
Eyewear integration
Specific real eyewear frames were integrated onto selected AI characters, matching each frame to the intended model.
Finding the
visual language.
A selection from the Look & Feel explorations. A clear, still portrait meets the movement around it, tested through different characters, light and compositions. These images document development studies.
Characters.
Different perspectives.
Exploring selected AI characters through changes in angle, framing and gaze. From a low-angle portrait to close-ups and profile views, this stage tests how the face and eyewear read from different perspectives.
Building
the characters.
Generated model studies prepared before the eyewear integration stage. These portraits show the AI character without glasses, allowing the face, expression and presentation to be developed before adding a specified frame.
Explore additional character & portrait studies · 26 images +
Character presentation
Studio-style explorations of different AI characters and their presentation.
Portrait language & details
Further explorations of light, expression, movement, close framing and eyewear details.
Exploring
the possibilities.
An overview of the portrait and eyewear studies: variations in characters, framing and expression, gathered as part of the visual development process.
Real frames.
AI characters.
The final stage brought the two elements together: generated characters and specific real eyewear frames supplied as product references. The images below show integration studies across different characters, views and compositions.
The frames to integrate.
Real eyewear reference images used for the integration task.
From reference
to character.
Specified frames integrated onto AI characters, explored from multiple angles. These are development examples from the integration stage.
ZEISS
Evgenia Huber
Visual research · Look & Feel · Views · AI characters · Eyewear integration
October–November 2025
Selected visual development and eyewear integration studies.