render_identity Munich → worldwide

AI generated.Human curated.

Campaigns, fashion editorials, digital characters and moving image — created between photography and algorithm. The tools change. The eye stays mine.

practice.txt

I use AI not to imitate reality, but to build a visual language that could not exist without it.

01Art direction

Concept, composition, mood and a coherent visual system for campaigns and editorials.

02Image systems

Consistent characters, series, illustrations and web visuals across multiple outputs.

03Moving image

AI-assisted storytelling, image generation, animation, sound and poetic voiceover.

project_index

Selected
work

01 / 11

Brand campaign · Occhio

Home of Light

A visual foundation for the premium lighting brand: base images, compositions and an overall mood aligned with Occhio’s campaign goals.

My role: connecting creativity with project requirements, collaborating with retouchers, CGI artists and curators, and overseeing the visuals through final refinement.

View full case →
Occhio campaign ↗

Visual direction / campaign

02 / 11

Fashion editorial · 360MAG · 2024

She is mAIa

Fashion meets space and irony in a fully AI-generated editorial for 360MAG at IED Milano. An intergalactic journey through style, imagination and sarcasm.

MidjourneyPhotoshopNeural enhancements

View full case →

Entirely AI-generated

03 / 11

Digital persona · ongoing

Vera

A digital persona with her own Instagram presence, visuals, voice and tone. This ongoing narrative experiment explores aesthetic identity, emotional detachment and post-human femininity.

Vera is not a fixed campaign character. She continues to evolve as an independent creative project.

Digital identity / narrative

04 / 11

Commercial concept · end of 2025

Product meets reality

Commercial products are integrated into authentic, unscripted photographs of real people. Eyeglasses and other accessories enter everyday scenes without turning them into sterile advertising.

The intention: brand communication that feels unexpectedly fitting, human and honest.

Product meets reality, commercial image concept

Eyeglasses concept integrated into real photography

Real photography / AI product integration

05 / 11

AI brand world · website + social series · 2026

HomeCare Atelier

An AI-assisted visual world created for a Munich home-service brand. The website brings residential care, organisation, textiles, flowers and atmosphere into one calm and coherent identity.

HomeCare Atelier Stories: an episodic Instagram world about interiors, the team and the small decisions that shape the feeling of a home.

Visit the website ↗
Watch the series on Instagram ↗

Warm interior from HomeCare Atelier Stories

Website / visual identity / Instagram series

06 / 11

Art project · homage

Poor Things

Inspired by the film Poor Things, this series lives on the boundary between AI and photography — part homage, part visual reinvention.

View full project ↗

Poor Things AI art series by Evgenia Huber

AI × photography

07 / 11

AI art · visual storytelling

Weave Tale

Clothing, body and algorithm merge into a new visual language. Lace motifs grow into the fictional “Canyon of Lace” — a space shaped by fabric, memory and intuition.

AI is used as an extension of intuition: not to replicate reality, but to create poetic and dreamlike fashion through form, light and texture.

View on Behance ↗

Fashion / body / algorithm

applied_ai

Systems,
not tricks.

AI becomes useful when a single image grows into a consistent visual world — across websites, publications, characters and complete series.

AI generated web content and visual layout

08 / web

Web content & visuals

AI-generated imagery, illustrations and layout concepts shaped into a cohesive language that supports identity, user experience and message.

Visit project ↗

09 / editorial design

Analytics Pioneers Magazin

Visual content and layouts since mid-2023. Article illustrations are generated with neural networks to reflect emerging technologies, data analytics and IT.

View magazine ↗

10 / character system

Sticker pack

A consistent character with different emotions, developed from a reference photograph, a written description and neural-network tools.

Consistent AI character from a full artistic series

11 / full character series

One character. A complete session.

Small artistic series built with multiple neural networks: the same character, body language and mood remain consistent across different angles. The woman is shown softly and aesthetically, without explicit detail; light and shadow create a refined, respectful atmosphere. The work demonstrates consistent character control and a workflow suited to both brand and creative tasks.

moving_image / 2023—2025

AI
videos

Three experiments in cinematic brand language, one-evening production and seamless musical storytelling.

Early 2025 · concept

WILD AGE

A premium whiskey campaign for those who are not young, but still wildly alive. Elegance of age, feminine boldness and slow-burning cinematic storytelling — from narrative script and poetic voiceover to logo, tagline and visual assets.

Midjourney · Flux · Suno · Sora · ElevenLabs · GPT-4

2023—2024 · one evening

Alice in Wonderland

A complete AI-assisted video made in one evening — a compact demonstration of how image generation, animation, music and editing can form one workflow.

Midjourney · Runway · Suno · CapCut